Metrics

Sales Conversion Rate
There are several ways to calcuate conversion rates: Conversion Rate = Total number of conversions  / Total number of sessions Conversion Rate = Total nu...
Wed, 23 Feb, 2022 at 7:55 PM
Customer Acquisition Cost
The expenses associated with acquiring a new customer is typically how CAC is calculated. CAC = Sales & Marketing Expenses / Total # of Customers ...
Wed, 23 Feb, 2022 at 8:36 PM
Churn Rate
Churn is a term used when a paying customer doesn't renew a subscription or doesn't return for additional business for some period of time. It...
Wed, 23 Feb, 2022 at 9:42 PM
Customer Lifetime Value
Aureum calculates Customer Lifetime Value (CLV) using the following formula CLV = Avg. Revenue per Invoice * Avg. Number of Invoices per Customer Au...
Wed, 23 Feb, 2022 at 10:05 PM
Average Revenue per Account
Of all the metrics we calculate with Aureum, this is one of the more straight forward approaches. To calculate this metrics, an Invoice must be imported...
Wed, 23 Feb, 2022 at 11:40 PM
Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) is very similar to ARPA. The key difference is the temporal factor.  In ARPA, we look at all invoices on or before a spe...
Wed, 23 Feb, 2022 at 11:38 PM