There are several ways to calcuate conversion rates:

  • Conversion Rate = Total number of conversions  / Total number of sessions
  • Conversion Rate = Total number of conversions / Total number of unique visitors
  • Conversion Rate = Total number of conversions / Total number of leads
  • Conversion Rate = Total number of Closed Won / Total number of Closed Deals


Aureum calculates Sales Conversion Rate by comparing the closed won deals against all the closed deals in a given time frame.


Aureum collects this information by importing Deals from sales apps like Hubspot and Salesforce.


Three pieces of information are required:

  1. Closed Date
  2. Closed Status
  3. Closed Won Status


Aureum them groups all the deals by year and month and counts the total Closed Won and total Closed deals.

** note: total Closed = Total Closed Won + Total Closed Lost


Here's an example:

#
Closed Date
Closed Won
Closed
1
2022-02-15
True
True
2
2022-02-16
False
True
3
2022-02-17
False
True
4
--
False
False


Month = 2022-02

Closed = 3

ClosedWon = 1


Feb. 2022 Sales Conversion Rate = 33%