There are several ways to calcuate conversion rates:
- Conversion Rate = Total number of conversions / Total number of sessions
- Conversion Rate = Total number of conversions / Total number of unique visitors
- Conversion Rate = Total number of conversions / Total number of leads
- Conversion Rate = Total number of Closed Won / Total number of Closed Deals
Aureum calculates Sales Conversion Rate by comparing the closed won deals against all the closed deals in a given time frame.
Aureum collects this information by importing Deals from sales apps like Hubspot and Salesforce.
Three pieces of information are required:
- Closed Date
- Closed Status
- Closed Won Status
Aureum them groups all the deals by year and month and counts the total Closed Won and total Closed deals.
** note: total Closed = Total Closed Won + Total Closed Lost
Here's an example:
|#||Closed Date||Closed Won||Closed|
Month = 2022-02
Closed = 3
ClosedWon = 1
Feb. 2022 Sales Conversion Rate = 33%